Attract Opt-In Using Android App

All of us have had those awkward encounters with a slightly embarrassed form pusher at a mall. You know, the ones that ask you to fill up a form with your personal details so that you can win a free prize and be informed of future promotions? In this age of the digital customer, it’s important to prevent these clumsy methods of collecting information so that shoppers don’t feel that they are being pushed into submitting their personal information. Instead work around wisely and create a smartphone mall environment.

Yes, why not embrace technology to minimize the disruption to a shopper’s pleasant day out? A preferred method would be to hand out cards with pre printed codes on them to mall shoppers and direct them to a kiosk where customers can transfer their information using the code on the form, onto a tablet via an app. The android app would then relay to them the date they need to collect the prize depending on if they won or not.

By allowing your customers to opt in their information, you are telling them that you respect their privacy and it also acts as an incentive for them to visit the mall in future, perhaps to collect the prize! This is how all the retail stores within your smartphone mall get a loyal customer following.

If you think this is a great idea which can be implied to other businesses, please share this article with your peers who may also be seeking similar advice. I’d love to hear your thoughts in the comments section below!